What if a team of AI agents could help with B2B procurement?
An experiment from the Agentic Commerce Labs: Procurement Swarm brings together Shopware, UCP and autonomous email negotiations in a fully working demo environment.
Read articleThe article archive / Stefan Hamann
Thinking aloud.
Thinking ahead.
Commerce is changing. So is software. And sometimes a good question changes everything. This is where I collect the articles about what keeps me curious.
52 complete articles
2023–2026 · Original English texts
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52 articles
Agents are becoming a buying surface. The shop underneath has to become an execution layer.
Shopping is moving into the assistant. When a customer states a goal to an agent instead of clicking through a category tree, the shop has to expose catalog, cart and checkout as callable…
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Pawl: the ratchet that keeps agent work honest
This morning, our AI agents reported a result we did not want: a promising repair for damaged memory healed 0 of 10 cases. Not five. Not two. Zero.
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The Open-Weight Inflection
For two years, "open-source AI" carried an implicit asterisk: good enough, if you can't afford the real thing. That asterisk is gone. In the first half of 2026, Chinese labs — Z.ai, DeepSeek,…
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What Is Intelligence, Really?
This article concludes the first chapter of the Physics of Intelligence series. Over the past months I documented the journey from the earliest proof that a continuous field could solve XOR…
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Agentic Commerce Benchmark - Open source just pulled level with the frontier
A year ago, “can an AI build a shop?” was a fair question. Today it’s the wrong one. Every frontier model can emit a plausible product page. What separates them now is whether they can ship…
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Topological Fixed Point Theory
I build ecommerce software for a living. So let me get the obvious disclaimer out of the way: this has nothing to do with that. No shops, no checkout, no roadmap.
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I Stopped Building Pages and Started Generating Worlds. Anatomy of the Storefront That Comes After Yours
Some time ago I wrote here that AI is eating e-commerce for breakfast that funnels are collapsing into a half-second LLM thought-chain, that Visa just handed autonomous agents a tokenised Black…
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The Physics of Intelligence, Part 5: When Sudoku Became a Side Effect
In this series on the Physics of Intelligence, I have been documenting a continuous dynamical field that reasons through geometry and physics rather than through statistical pattern matching.
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Agentic Commerce Is Not Dead. The Discovery Layer Just Moved.
Over the past few days, my feed has been full of posts celebrating the "death of Agentic Commerce." The trigger: OpenAI scaled back native Instant Checkout inside ChatGPT, choosing instead to…
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The Physics of Intelligence, Part 4: When a Field Learns to Solve, Read, and Reason
In this series on the Physics of Intelligence , I have been documenting the journey of an unusual AI architecture: a continuous dynamical field that reasons through geometry and physics rather…
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Topological Fixed Point Theory: An update and why it matters
What if they are the unavoidable outcome of a deeper structural consistency, rather than historical accidents of measurement?
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Commerce Is Quietly Changing Hands
While companies kept optimizing storefronts, funnels, and campaigns, a different layer of commerce started to take shape in the background. AI agents began to assist with decisions, then to…
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The Physics of Intelligence, Part 3
In this ongoing series on the Physics of Intelligence, I explore an unusual computational system that does not rely on neural networks, training loops, or learned weight matrices, but instead…
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The Physics of Intelligence, Part 2 – What happens when you try to break a thinking field
A small update from the Agentic Commerce Labs on what survived, what failed and why that is the interesting part.
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The Physics of Intelligence. A system that thinks without neural networks.
Yesterday, a small prototype of the AI architecture I´m building in the Agentic Commerce Labs , really surprised me!
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Agentic Commerce 2.0: The Next Era of Commerce Has Begun
Six months can be an eternity – at least in the world of AI-powered commerce. What was vision in May 2025 is becoming reality today.
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Agentic Commerce, Now Real: Shopware Launches ACP with a Live PayPal Prototype
The last 48 hours changed commerce. OpenAI and Stripe announced the Agentic Commerce Protocol, the common language that lets AI agents and businesses complete purchases without the old website…
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Topological Fixed Point Theory — The Next Chapter
A toy genetic algorithm, run on a whim, converged on two numbers that shouldn’t have meant anything. But they did...
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Agentic Commerce: A Market Reset Beyond Copycat Strategies
In over two decades of eCommerce evolution, we’ve seen shifts from desktop to mobile, and from simple online catalogs to immersive experiences. Yet today we stand at the brink of a more radical…
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When AI Meets Reality: What Anthropic's Project Vend Teaches Us About the Future of Agentic Commerce
Remember when I wrote that " AI is Eating E-Commerce for Breakfast "? Well, folks, it just ordered seconds – and this time, it's running the kitchen.
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Topological Fixed Point Theory
What started with a toy genetic algorithm ended up with a theory that tries to explain dozens of physical constants from just two numbers . No free parameters. No curve fitting. Just geometry…
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Frontends That Breathe: A Glimpse into Intent-Aware Commerce
You land on a storefront looking for a lightweight spring jacket. The grid loads, but as soon as your cursor drifts over linen, the gallery tilts toward earthy tones. Pause at the size guide and…
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SOFTWARE ATE THE WORLD—NOW AGENTS ARE DEVOURING E-COMMERCE
Back in 2011 Marc Andreessen dropped the line that still echoes through boardrooms: “ Software is eating the world. ” Thirteen years later the menu has changed. In my early May-2025 piece, “ AI Is…
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Blink, and It’s Bought: AI Agents Ignite the Age of Agentic Commerce
Blink, and it’s bought. That sci-fi scenario – an AI instantly finding and purchasing what you need – became remarkably real over the past week. In a span of five days, Google demoed a search…
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👾 25 Years of Shopware: Building Trust, Not Hype
This is not your typical founder story. No unicorn pitch decks, no “we were broke, now we fly jets”.
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When Customers Turn Into Code — The Playbook for Machine to Machine Commerce
Signals are pouring in from every corner of our merchant community. One founder shows me a dashboard where orders from agent driven buyers have doubled week on week for four straight weeks.…
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Good-bye Click-Path, Hello Thought-Chain: Unlocking the Upside of Agentic Commerce 2025
Last week I argued that the classic e-commerce funnel has been compressed to the length of a coffee blink. ChatGPT’s upgraded search, married to automated agentic payment, can move a shopper from…
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AI Is Eating E-Commerce for Breakfast—Agentic Commerce Just Took the First Bite
Picture your entire funnel—awareness, consideration, checkout—compressed into the half-second “thought-chain” of an LLM. In that blink, ChatGPT now surfaces the top products and Visa’s new…
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When Code Writes Code: A Quiet Revolution in eCommerce Engineering
Back in March I published an experiment: 140 000 lines of properly-tested code written in 15 days with an LLM “pair-programmer”.(2) How AI-Powered “Vibe Coding” Helped Me Write 140,000+ Lines of…
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How AI-Powered “Vibe Coding” Helped Me Write 140,000+ Lines of deployable Code—And What It Means for Engineering
I’ll be the first to admit: I didn’t invent the term Vibe Coding. But when I stumbled across this approach to AI-assisted software development, I decided to run a bold, private experiment. The…
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Agentic eCommerce: Unlocking Next-Generation Differentiation
Over the past 24 months, Generative AI has catapulted from a curious experiment to a mainstream force, permeating every corner of the tech world. From the early days of GPT-like models that could…
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AI and Virtual Try-Ons in Fashion: A Deeper Dive into the Tech That’s Changing eCommerce
I’ve always been that nerd who loves to experiment with cutting-edge tech—whether it’s programming my own software in the early days or staying up way too late tinkering with old computers. So you…
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AI Agents, APIs, and the Great eCommerce Disruption: Why We’ll Never Have to Do “Manual Updates” Again
Let me take you back to a simpler time—when updating your online shop felt like rummaging through a mountain of floppy disks (I collect old hardware, so I know the struggle). You’d manually code…
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Shopware's Strategic Vision in Spatial Commerce and AI Integration
In the dynamic world of ecommerce, standing still is not an option. Shopware, since its inception, has always strived to be at the forefront of innovation. The last 24 months have been a testament…
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Riding the AI Tsunami: A Commerce Odyssey in the Age of Machine Minds
In the vast, uncharted waters of the digital world, a tempest of artificial intelligence is stirring, a phenomenon far removed from the high-drama headlines of tech leadership and corporate…
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Embracing the Quest for Spatial Commerce: Meta Quest 3 and Beyond
👓🛒 Ah, it's an exciting time to be alive! The world of Mixed Reality (XR) is evolving at warp speed, and we've got front row seats to the show. Just yesterday, Meta announced all the details of…
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The Dawn of a New Multimodal Era: OpenAI's ChatGPT Levels Up & What it Means for Commerce 🚀
Hello there, future enthusiasts and commerce visionaries! If you’re always tuned into the next big thing in tech, brace yourself . OpenAI's ChatGPT has leapt into the future, like a sports car…
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The Redmond Revelation: Unpacking Microsoft’s Mega Moves and How They Sync with Shopware’s AI-driven Commerce Symphony
Hold onto your coffee mugs, business trailblazers and digital aficionados! Microsoft has unleashed a series of announcements that will make you rethink your work desk, your shopping cart, and…
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Steering Commerce with Efficiency: A Road Trip with My Hyundai i10
Why drive the oldest, ugliest car in the company lot? Well, I, the CEO, do it, and it's not just to make everyone else's cars look better! My humble Hyundai i10 is a testament to simplicity and…
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The Yin and Yang of Commerce: When Logic Met Artistry
Imagine if Sherlock Holmes and Leonardo da Vinci teamed up to craft a digital store. Holmes, with his analytical precision, would ensure the backend runs seamlessly, while da Vinci, with his…
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AI in Commerce - Beyond the Hype: A Comprehensive and Enlightening Dive
Greetings, digital pioneers! 🚀 As we stand on the precipice of a new era, the digital landscape is buzzing with excitement, curiosity, and a hint of trepidation. Artificial Intelligence, once the…
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When The Professional Network Turns Into a Hollywood Blockbuster
Ever thought of our social media platforms as blockbuster movies? Instagram's got the glitz of a Hollywood premiere, Facebook feels like a never-ending family movie marathon, Twitter's the…
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Clippy's Comeback: Navigating the Maze of E-commerce with Microsoft's New AI-Powered Shopping Tools
Do you remember Clippy, the iconic Microsoft Office assistant that everyone thought had been relegated to the annals of history? Well, guess what? Clippy is back! Though this time, he's not here…
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Beyond Pixels: Unraveling a New Era of E-Commerce with Virtual Try-Ons
Immerse yourself in an alternate reality where online shopping becomes a tangible and relatable experience. Picture this: you've found the perfect, flamboyant Hawaiian shirt online, the one that…
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The Good, the Bad, and the Ugly: A Grand Adventure Through Machine Learning in Software Development
Once upon a time, on a frosty Christmas Eve in Germany, a young boy was wide awake, eyes sparkling with anticipation. His mind was filled with visions of a Sega Master System, the coveted prize of…
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Filling the Ecommerce Innovation Gap: Are We Stuck in a Groundhog Day?
"Insanity is doing the same thing over and over again and expecting different results." Now, I don't know about you, but when I look at the ecommerce industry these days, it feels a bit like we've…
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Beyond Personas: The New Era of Hyper-Personalization in eCommerce
The concept of personas - generalized profiles of customer behavior, interests, and demographics - has been the cornerstone of marketing and retail strategies for years. Yet, with the increasing…
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Riding the AI Wave: Don't Be the One Who Thought the Internet Was Just a Fad
Do you remember the time when we thought smartphones were merely a trend? Or when the notion of streaming movies and shows online was considered a fad? Let's take a stroll down memory lane and…
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Leveling Up E-Commerce: The Magic of Diablo IV, Gamification, and the Player Within Us All
In the bustling world of digital commerce, it's all too easy to get lost in a sea of similarity. Many online shops seem cut from the same cloth, sticking to tried-and-true models that, while…
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Excavating Innovation's Legacy: From a 1950s German "Startup" to Today's AI & Spatial Computing Revolution
Startups today are often synonymous with Silicon Valley and its sprawling techscape. However, let's rewind the tape of time to the 1950s, to a humble 6-square-meter workshop in Germany. This…
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The storytelling game-changer: Apple's Vision Pro and the future of immersive commerce
Isn't it frustrating when you hear about a groundbreaking device like Apple's new Vision Pro, only to learn you can't get it for another six months? Apple, why do you tease us so 😭😅?
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