About the author

Stefan Hamann

Shopware co-founder, developer and author of Agentic Commerce.

Commerce, software and research

I have stayed a developer, even after becoming a founder. As Shopware co-founder and Chief Agentic Officer, I explore how technology gives businesses more room to create. At the Agentic Commerce Labs, we test shopping agents, open protocols and merchant tools.

Since June 2023, I have been writing about how AI changes commerce. My article on Agentic eCommerce and first whitepaper follow in January 2025. The new book Agentic Commerce connects those ideas with strategy, technology and practical work.

Alongside that work, I build my own software and pursue research questions. Projects include Glim Studio for local image generation, Nyx for working with local language models and makera-pcb for the workshop. The homepage and public repositories describe the projects and their current status.

My work on agentic commerce →Read all articles →Personal projects →GitHub ↗LinkedIn ↗

A few useful answers

Background, work and publications

Who is Stefan Hamann?

Stefan Hamann is a Shopware co-founder, developer and author. As Chief Agentic Officer at Shopware, he works on AI and the future of commerce. This personal website presents his publications and independent projects.

What does Stefan Hamann work on?

His work at Shopware includes agentic commerce, open interfaces and the Agentic Commerce Labs. His personal projects range from local AI and developer tools to hardware and research.

When did Stefan Hamann start writing about agentic commerce?

Articles dated 14 and 15 June 2023 discuss shopping agents and personal shopping experiences. On 17 January 2025, he publishes “Agentic eCommerce: Unlocking Next-Generation Differentiation”. His first whitepaper takes shape in January 2025. The timeline links to the original sources.

Where can I read his articles and book?

The article archive contains the complete LinkedIn articles, including images, publication dates and links to the originals. The book Agentic Commerce is freely available in German and English online and as a PDF on agentic-commerce.sh.

Read the timeline and original sources ↗